Limos to the Polls
The National Funeral Directors & Morticians Association (NFDMA) partnered with the National Urban League to spearhead the "Limos to the Polls" initiative surrounding the monumental 2020 general election. Over 200 funeral homes across the U.S. planned to participate to help provide transportation to thousands of registered voters. Branda J Communications was brought on to secure coverage surrounding the initiative as well as highlighting the NFDMA and participating funeral homes in over 20 cities.
Branda J Communications crafted a media alert, press release and social media graphics to aid in promoting and pitching the initiative. With a targeted pitch to key media, BJC worked to secure coverage. With an end result of over 55 pieces of coverage, 1.42 million views and over 11,000 social media shares some coverage highlights included The Baltimore Times, Good Day LA, AARP and Newsweek.